AHAVA finally withdraws from Japan 25Feb12 February 25, 2012

Refrain Playing Israel  -  23 February 2012

DaitoCrea, Japanese agent of AHAVA, announced on their website that they have ended the sales of AHAVA cosmetics on January 31, 2011.

This decision is the result of the almost two years boycott-campaign, in which Palestine Forum Japan demanded DaitoCrea stop the dealings with AHAVA, which produces their goods in the illegal settlement located in the occupied Palestine.

An executive of the DaitoCrea told Palestine Forum Japan that they didn’t know the political background of the AHAVA when they started their dealings with AHAVA cosmetics.

After Palestine Forum Japan informed the company about illegality of AHAVA goods and its relation to the sufferings of Palestinians through a letter writing campaign, advocacy through the internet and a direct meeting with them, they finally decided to stop dealing with AHAVA.

In the campaign, Palestine Forum Japan  especially emphasised the problem of the labeling “Made in Israel” on their goods in accordance with Japanese consumer law.

In May 2010, Palestine Forum Japan had a meeting with the Ministry of Foreign Affairs and they confirmed that if the labels of  goods made in Israeli settlements said “Made in Israel,” it wouldn’t be appropriate.  This added another pressure to the company.

Palestine Forum Japan published the “declaration of victory” on its campaign site.  (English version is now under preparation.)

This is the second successful BDS campaign in Japan after the cancellation of  MUJI’s plan to advance into Israel in 2010.


Palestine Forum Japan

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